Sharing insights, tips & inspiration on copywriting, content creation, brand storytelling — plus updates from StArt Unlimited Media.
Neuropsychology of Reading: How the Brain Processes Text Online
Jul 11, 2025
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Reading Online ≠ Reading on Paper
Most people assume reading is the same everywhere — in a book, on a screen, in a PDF. But the brain doesn’t agree.
When we read online, our neural pathways activ...
Why People Scroll But Don’t Read (And How to Stop Them)
Jul 10, 2025
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The Scroll Trap
We live in a world of endless scrolls — TikToks, tweets, reels, feeds. People move fast. But here’s the painful truth for creators, bloggers, and business owners:
Most people sc...
Attention, Emotion, Action: The Psychology Behind High-Converting Content
Jul 02, 2025
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What makes some content impossible to ignore — while the rest just… disappears?
It’s not about luck. It’s about psychology.
Great content follows a timeless, human-centered formula: Attention → E...
